Brief: YCN Student Awards 08/09 - Sunday Times Style Magazine.
Submission for this year's YCN Student Awards. The brief was to reinvigorate and reposition Sunday Times Style Magazine as the definitive Sunday
supplement for women and to reinforce the slogan "Sunday Times - for all you are". The words "for all you are" were the focus for my idea and I
wanted to highlight how Style magazine incorporates all aspects of a woman's life; her career, her interests and hobbies, friends, activities etc.
I felt it was also important to visualise the range of topics that Style magazine deals with. I created four different set ups to form a campaign that can
either be directed to a print commercial or can be used in digital format such as web advertisements. Although each set up is suitable for any age,
I made some very subtle differences between them so that each is tailored slightly more to a different level of maturity.
This is reflected by the gradual decrease in colour intensity and also the objects placed in the scenes.

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