Brief: Reinforce the slogan “for all you are” and r
einvigorate Sunday Times Style Magazine as the definitive Sunday supplement for women.

I designed and photographed four different set ups to visualise all the aspects of a woman’s life that Style magazine covers; her career, her interests and hobbies, role models, cookery etc to then form the artwork for a campaign.

Although each set up is suitable for any age, I made some very subtle differences between them so that the campaign appeals to all ages. 

This is also reflected by the gradual decrease in colour intensity.

The artwork can be used for both print and digital solutions and should be used in locations with a high exposure to women, for example in shopping centres, changing rooms, public transport areas and websites with a majority female audience.

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