Brief: Current TV VCam // Samsung Blue Earth
To produce a 30 second 'VCAM' to be aired on Current TV advertising the new Samsung Blue Earth Phone. The solution is based on the fact that
the new Blue Earth phone is made from recycled bottles; therefore so is our advert! The bottles act as pixels which then through stop frame animation
tell the story of the Blue Earth phone and Samsung's new idea to "turn the world blue" and that "blue is the new green". This was a
group project along
with Katrina Cheeseman, Ben Lloyd, Dean Wilkinson and Alicia Mackay. Above is the final video which was ranked number 1 on public vote. Below
are documentation photos of the making of.







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All content © copyright Rachel Wells 2009. All rights reserved.