Brief: Produce the exhibition branding and live website for the 2010 Loughborough Graphic Communication and Illustration graduates.
Solution: A brand based on the idea that each student is an 'element' that makes up the compound of Loughborough graduates and therefore
communicating the mix of personalities, styles, disciplines and formats. The website can be viewed here at www.elements.co.uk
Collaboration project with 8 Loughborough designers.
Visitors to the website are greeted by a periodic style table of thumbnail 'elements' (students). Each student is represented by a small snip of their
work,
their initials and a number in periodic table format. This information also corresponds to the page numbers of our catalogues and the
portfolio numbers on our D&AD and final exhibition stands.
Visitors to the website are also able to filter students into categories relevant to their requirements. This means that visitors can simply and quickly
find a student that might be of interest to them either by discipline, course or student name. Each student also has their own page on the site on which
they are able to display a short porfolio of their work in horizontal scrolling format. Visitors can therefore easily see an overview of their work.
Each student page also contains their contact information and a link to their own personal website. Students also have a unique 'molymod' diagram
depicting the disciplines they specialise in according to the colour chart below.
The branding in situ at Loughborough Universtiy degree show (June 2010).
All content © copyright Rachel Wells 2009. All rights reserved.