Brief: Light and Dark
The Light and Dark project brief was to create an illuminated sign which exists in two states. As part of my research I looked at the symbolism of light
and dark and decided to focus on light as a symbol of hope and safety. At the time of completing the project various news stories had broken in
conjunction with anti-social behaviour. Statistics and theories I studied suggested that youth centres and activity programmes in the most deprived
areas of the UK were often the answer to solving many of the problems surrounding anti-social behaviour. These centres offer a place of refuge and
entertainment for many, but in some areas aren't used by local youths. I wanted to create a campaign to direct teenagers to these centres and get them
involved with the programmes on offer.

As visualised in the animation above, my solution is a campaign advertising the local youth centres based around environmental installations.
The screens provide information about the activities that can be found at the youth centres, encouraging young people to get involved.
The different colours project the sign in two states and also form a line of direction, producing a trail of light for young people to follow.

As part of the project I studied the redevelopment of the Highcross area in Leicester where light installations were also used to regenerate and refresh
what was previously a relatively deprived area. The new installations not only add colour to bleak architectural surroundings but give a feeling of
safety and conservation. The graphics on screen were created from my own experimental photography of the light installations in Leicester.
I was fascinated by the shapes and patterns that could be captured using a slow shutter speed in low light surroundings. The photos I produced
had an urban and edgy tone, which I felt would be attractive for young people.

 

Further examples of experimental light photography i completed for this project. (More to come soon):

 

 

 

 

As part of the rebrand we simulated a new website for the brand. The opening page (as seen above) uses again the image of a paper aeroplane,
linking the direct mailing to the welcome page of the website and creating a consistent brand identity.

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