Brief: Adobe Design Achievement Awards - Open brief but to be completed using Adobe software.
World Book Day is an important event in the UK calendar. Statistics show that the number of people reading in the UK is rapidly diminishing and
although schools continue to encourage children to pick up a book, this message is rarely enforced at home. This project aims to encourage
a family audience to "Get Reading!". The campaign aims to introduce the audience to different books and visualises the author's imagination,
the characters and the storylines they can discover through picking up the featured book. I chose to produce the first campaign using Alice
in Wonderland by Lewis Carroll, but the format lends itself to endless titles and authors to suit various members of the family. Creating a fun and jolly
brand identity was essential here to engage the audience and bright colours and playful material achieve this. The campaign incorporates various
formats including travelling installations, a print and web campaign, and environmental installations. The first four images, including the one above,
form the print campaign to be used across the UK in newspaper, magazines, on billboards and in advertising spaces. These can also be used as posters
in reading environments such as schools and libraries.

The logo as seen below has been designed with 8 different colour variations to ensure every time it is used it matches the colours around it. It has also
been carefully designed to work on different scales and can either be used very small as part of a print or web campaign or can be blown up to a
larger scale and used independently. The colour variations can also be selected to suit various ages or genders.

Part of the campaign also includes installations in public spaces. These installations play on the idea of the author's imagination and the reader
being able to see into it through reading their book. I wanted to be able to simulate the reader literally stepping into the author's imagination.
I created visualisations of 'rooms' that the public could walk into and discover scenes from the book and therefore the author's thoughts. Each box
would be fronted by an image of the author and have an 'in' and 'out' door. The other walls would be branded using the logos above.

The installation boxes are to be placed in public spaces such as major city centres, open parks, shopping malls and transport hubs. The boxes could
also be transportable and could move around the UK, similar to how a library van would move around to encourage reading. More than one
installation could be put in one space to appeal to different members of the family audience.

Once inside the installation boxes, the public discover a paper world depicting the featured book. Visualised below is a booth telling the story of
Alice in Wonderland. The installations are created entirely from paper and are lit theatrically creating magical caves of reading.

In order to simulate the idea of the reader stepping into the author's imagination through reading, the viral is also to be placed in any public space
where the audience would step into a confined space. For example, as depicted below, underground carriages. The doors, as before would be faced
with an image of the author. Once the audience step into the carriage, and so figuratively into their imagination, a scene from the book can be
discovered. Alice in Wonderland by Lewis Carroll is visualised below.

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