Brief: Branding the Darkside
This brief tested our ability to brand or advertise one of the seven deadly sins (i.e. something negative) and transform it into a positive. I used the idea
of forbidden fruit to translate into a story board, communicating the plus points of adultery. I created an informal and fun feel by completing the
project in photo montage which gave a lighthearted edge. Each frame is composed from scannings of found materials and objects and collage.
A PDF of the full storyboard is available on request. Sample frams can be seen below.




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